Website SEO Audit Checklist
Website SEO Audit Checklist
General Items
- Compile audit findings and recommendations
- Create an action plan based on audit results
- Schedule regular SEO audits
Technical SEO
- Check for HTTPS implementation
- Verify site speed and performance
- Ensure mobile-friendliness and responsive design
- Audit crawlability and indexability (robots.txt, sitemaps)
- Identify and fix broken links (404 errors)
On-Page SEO
- Analyze title tags for relevance and length
- Review meta descriptions for uniqueness and optimization
- Check header tags (H1, H2, H3) structure
- Ensure keyword optimization in content
- Review image alt attributes and file names
Content Quality
- Evaluate content relevance and usefulness
- Check for duplicate content issues
- Assess content freshness and update old posts
- Ensure proper keyword density and usage
- Review internal linking strategy
Off-Page SEO
- Analyze backlinks for quality and relevance
- Check for toxic backlinks and disavow if necessary
- Evaluate social media presence and engagement
- Identify opportunities for guest blogging or partnerships
- Review local SEO factors (Google My Business, citations)
Analytics and Performance Tracking
- Set up Google Analytics and verify tracking code
- Review Google Search Console for errors and performance metrics
- Analyze traffic sources and user behavior
- Monitor keyword rankings and SERP visibility
- Evaluate conversion tracking and goals setup
Generated from Panda Checklist
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