Website Competitive Analysis Checklist
Website Competitive Analysis Checklist
General Items
- Compile findings into a comprehensive report
- Identify opportunities and threats based on analysis
- Plan strategic actions based on competitive insights
Identify Competitors
- List direct competitors in your niche
- Identify indirect competitors that offer similar products/services
- Analyze competitors’ market position and target audience
Website Performance Analysis
- Check website loading speed (use tools like Google PageSpeed Insights)
- Analyze mobile responsiveness and usability
- Evaluate overall user experience and design
Content Assessment
- Review competitors' content strategy and types (blogs, videos, etc.)
- Analyze content quality and engagement (likes, shares, comments)
- Identify keywords they are targeting and their SEO strategy
SEO Analysis
- Check competitors' domain authority and backlinks (use tools like Moz or Ahrefs)
- Analyze on-page SEO elements (title tags, meta descriptions, headers)
- Evaluate their use of alt tags and image optimization
Social Media Presence
- Assess competitors' social media platforms and presence
- Analyze engagement rates and follower growth
- Evaluate the type of content shared and audience interaction
Traffic Analysis
- Estimate competitors' website traffic (using tools like SimilarWeb or SEMrush)
- Identify main traffic sources (organic, direct, social, referral)
Pricing Strategy
- Compare pricing models and structures with competitors
- Analyze discounts, promotions, and value propositions
Customer Reviews and Feedback
- Evaluate customer reviews and ratings on various platforms
- Identify common customer complaints and praises
Generated from Panda Checklist
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