SEO Tech Audit Checklist
SEO Tech Audit Checklist
General Items
- Document all findings and recommendations
- Schedule regular audits (quarterly or bi-annually)
Website Structure
- Check for a clear site hierarchy
- Ensure all important pages are reachable within 3 clicks
- Review URL structure for readability and keywords
- Verify proper use of breadcrumb navigation
Crawlability and Indexability
- Use robots.txt to control crawling
- Check for proper use of meta robots tags
- Ensure important pages are not blocked from indexing
- Test the site with Google Search Console for crawl errors
Site Performance
- Evaluate page load speed using tools like Google PageSpeed Insights
- Optimize images and other media for faster loading
- Minimize HTTP requests
- Implement browser caching
Mobile Optimization
- Ensure responsive design for all devices
- Test mobile usability with Google Mobile-Friendly Test
- Check for touch element spacing and legibility on mobile
On-Page SEO Elements
- Review title tags for uniqueness and keyword inclusion
- Ensure meta descriptions are compelling and relevant
- Check header tags (H1, H2, etc.) for proper use
- Analyze content for keyword optimization and relevance
Technical SEO Factors
- Verify XML sitemap existence and submission to search engines
- Check for duplicate content and implement redirects where necessary
- Ensure HTTPS is implemented across the site
- Review structured data markup for errors
Analytics and Tracking
- Confirm Google Analytics tracking code is installed
- Set up conversion tracking for key actions
- Ensure Google Search Console is linked to Analytics
Generated from Panda Checklist
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