SEO Plan Checklist
SEO Plan Checklist
General Items
- Review and update SEO plan quarterly
- Stay updated on SEO best practices and algorithm changes
Keyword Research
- Identify primary keywords
- Identify long-tail keywords
- Analyze competitor keywords
- Use keyword research tools (e.g., Google Keyword Planner, SEMrush)
On-Page SEO
- Optimize title tags
- Optimize meta descriptions
- Use header tags (H1, H2, H3) appropriately
- Include keywords naturally in content
- Optimize images (alt text, file size)
Technical SEO
- Ensure website is mobile-friendly
- Improve site speed (use tools like Google PageSpeed Insights)
- Set up XML sitemap
- Implement robots.txt file
- Fix broken links and 404 errors
Content Strategy
- Create high-quality, relevant content
- Develop a content calendar
- Incorporate keywords into blog posts
- Regularly update existing content
- Use multimedia (images, videos) to enhance content
Link Building
- Identify potential backlink sources
- Create shareable content (infographics, guides)
- Engage in guest blogging
- Monitor backlinks using SEO tools
- Remove toxic backlinks
Local SEO (if applicable)
- Create and optimize Google My Business profile
- Encourage customer reviews
- Optimize for local keywords
- Ensure NAP consistency (Name, Address, Phone)
Analytics and Monitoring
- Set up Google Analytics
- Set up Google Search Console
- Track keyword rankings regularly
- Analyze organic traffic and user behavior
- Adjust strategy based on analytics data
Generated from Panda Checklist
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