SEO Content Audit Checklist
SEO Content Audit Checklist
General Items
- Document findings and insights from the audit
- Set a follow-up date for the next content audit
Content Inventory
- Compile a list of all existing content
- Categorize content by type (blog posts, landing pages, etc.)
- Note content publication dates
- Identify content owners or authors
Content Performance Analysis
- Analyze page views for each piece of content
- Check bounce rates and average session duration
- Evaluate organic search traffic for each URL
- Identify top-performing content and why it performs well
SEO Optimization Checks
- Review title tags for keyword optimization
- Check meta descriptions for relevance and length
- Ensure headers (H1, H2, etc.) are properly used and optimized
- Analyze keyword usage and density in the content
- Check for internal and external links in the content
- Review image alt texts for SEO optimization
Content Quality Assessment
- Evaluate content for relevance and accuracy
- Check for outdated information or broken links
- Assess writing quality and readability
- Identify content that requires updates or revisions
User Engagement Metrics
- Review comments and social shares for engagement
- Analyze user feedback and suggestions
- Check for conversion rates (if applicable)
Action Plan Development
- Identify content to update, remove, or repurpose
- Create a schedule for updates and revisions
- Assign responsibilities for content updates
- Set goals for improving SEO performance
Generated from Panda Checklist
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