Secret Shopper Checklist
Secret Shopper Checklist
General Items
- Ensure anonymity throughout the shopping experience
- Dress appropriately to blend in as a regular customer
- Be polite and respectful to staff and other customers
- Avoid drawing attention to your secret shopper role
Pre-Visit Preparation
- Review the objectives of the secret shopping assignment
- Familiarize yourself with the brand and its services/products
- Prepare a list of specific scenarios to observe
- Gather necessary tools (notepad, pen, camera, etc.)
- Plan your visit timing to avoid peak hours or busy times
During the Visit
- Observe store layout and cleanliness
- Evaluate staff friendliness and professionalism
- Assess product availability and organization
- Test customer service by asking questions or requesting assistance
- Note the checkout process and efficiency
Post-Visit Evaluation
- Document observations immediately after the visit
- Rate the experience based on a predefined scale (1-10, etc.)
- Provide detailed feedback on strengths and weaknesses
- Submit the report to the designated contact promptly
- Reflect on the experience for future assignments
Generated from Panda Checklist
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