Press Release Checklist
Press Release Checklist
General Items
- Ensure compliance with legal and ethical standards
- Include multimedia elements (images, videos) if possible
- Track metrics for effectiveness of the release
Pre-Release Preparation
- Identify the newsworthy angle
- Research target audience
- Gather relevant data and quotes
- Draft the press release
- Ensure clarity and conciseness
- Include a compelling headline
- Write a strong lead paragraph
- Provide supporting details and context
- Add boilerplate information about the organization
- Proofread for grammar and spelling errors
Distribution Strategy
- Choose appropriate distribution channels
- Identify key journalists and media outlets
- Prepare a media contact list
- Create an online press room (if applicable)
Timing and Follow-Up
- Determine the best time for release
- Schedule the release for maximum impact
- Follow up with key journalists after release
- Monitor media coverage and reactions
- Prepare for interviews and additional inquiries
Generated from Panda Checklist
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