PR Checklist
PR Checklist
General Items
- Ensure compliance with legal and ethical standards
- Review and approve all content before distribution
- Maintain consistent branding throughout materials
Before Launching PR Campaign
- Define campaign goals and objectives
- Identify target audience
- Create key messages and talking points
- Develop a media list of relevant contacts
- Prepare press materials (press release, fact sheet, etc.)
- Set timeline for campaign activities
- Establish metrics for measuring success
During PR Campaign
- Distribute press release to media contacts
- Engage with journalists and respond to inquiries
- Monitor media coverage and social media mentions
- Host press events or interviews as needed
- Share content on social media platforms
- Update stakeholders on campaign progress
After Campaign Completion
- Analyze media coverage and campaign metrics
- Gather feedback from team and stakeholders
- Document lessons learned for future campaigns
- Thank media contacts and partners
- Prepare a summary report of the campaign
Generated from Panda Checklist
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