BFCM Checklist
BFCM Checklist
General Items
- Prepare customer service team for increased inquiries
- Test website checkout process thoroughly
- Implement retargeting ads for potential customers
- Set up loyalty rewards for repeat customers
Pre-BFCM Preparation
- Set clear goals for BFCM sales
- Analyze previous BFCM performance
- Identify target audience and segments
- Plan promotional strategies and discounts
- Prepare inventory and manage stock levels
- Optimize website for better performance
- Set up email marketing campaigns
- Create engaging social media content
- Update product listings and descriptions
BFCM Sales Events
- Launch BFCM email campaigns
- Activate social media promotions
- Monitor website traffic and sales in real-time
- Engage with customers on social media
- Provide live chat support during peak hours
- Offer limited-time deals to create urgency
- Ensure payment gateways are functional
Post-BFCM Follow-up
- Analyze sales data and performance metrics
- Send thank-you emails to customers
- Request feedback from customers
- Review inventory levels and plan restocking
- Evaluate marketing strategies and their effectiveness
- Conduct a team debrief to discuss insights
Generated from Panda Checklist
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