Backlink Audit Checklist
Backlink Audit Checklist
Pre-Audit Preparation
- Gather backlinks data from tools (e.g., Ahrefs, SEMrush, Moz) for analysis.
- Export backlink report into a spreadsheet for easier manipulation.
- Make note of the timeframe for the data collected.
- Set objectives for the audit (e.g., identifying toxic links, monitoring link quality).
Link Quality Analysis
- Evaluate domain authority (DA) and page authority (PA) of linking sites.
- Check the relevance of linking domains to your niche.
- Analyze anchor text distribution for diversity and naturalness.
- Identify nofollow vs dofollow links and their implications.
Identifying Toxic Backlinks
- Look for spammy or low-quality domains linking to your site.
- Check for links from penalized or deindexed sites.
- Identify links from sites with irrelevant content.
- Evaluate the trustworthiness of the linking sites (e.g., check for malware).
Competitor Backlink Comparison
- Analyze competitor backlink profiles for insights.
- Identify high-quality backlinks your competitors have that you don't.
- Look for potential link building opportunities from competitor sources.
Action Plan
- Create a list of toxic backlinks to disavow or remove.
- Develop a strategy for reaching out to webmasters for link removal.
- Plan for acquiring high-quality backlinks moving forward.
- Set a timeline for regular backlink audits (e.g., quarterly, bi-annually).
Generated from Panda Checklist
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